What types of child products are out there?  There are several to choose from. You can sell books, educational video games, clothing, and toys – just to name a few.  Of course, each of these products can be found in other places, so your work is definitely cut for you with product sales.  Don’t despair, it can be done.

A website of your own is a very useful marketing tool if you sell kid’s products. Almost all direct sales companies offer a website for their sales representatives. They’re cut from the same one or two layouts, and feature the associate’s information plus the products that they are selling.  It’s pretty basic and just like all the other websites that all your company reps have.

It’s highly recommended that you consider setting up a separate website. On your own website you can have a blog, start your own newsletter and do SEO to bring in organic traffic. As far as getting customer website traffic to your company site, you’ll need to come up with interesting ways to do this since the search engines will likely not rank you.  One reason is because your group has too many sites in the same group and search engines don’t like that.

Here are a few more great reasons for setting up a website of your own:

• Can be creative with layouts and colors
• Opportunity to offer discounts, coupons or other incentives
• Interactive displays
• Interesting content for parents
• Other media like videos and audio links

Adults like to test products, so it only makes sense that kids like to test them also.  For parents, offer content and detailed information about the products.  If your products offer some new technology for toys or an extra durable fabric composite for their clothing, talk about that in a few short articles that link to the clothing page on your company website.  If you give parents a good reason to choose your products over any other, they will try the products.

Now for kids, giving demos of some of the videos you’re selling or videos similar to yours gets them engaged very quickly.  Kids have the opportunity to play and judge for themselves if they want the game.  Show them an interesting part of the game, this will make them want to see more.  You can also include printable coloring pages for younger kids and puzzles for the slightly older.

On your website, navigation is as important as the incentives you have there.  Don’t make it difficult for people to get from your website to your company website, the one with products for sale and their descriptions.

Offer kids fun and parents solid proof that your products are dependable and worth the money. You can offer free merchandise, drawings, and coupons for referrals. These will help parents and kids decide to at least purchase an item and experience what it’s like.

Photo by JuJups Studio