Partnering with Your Hostess: Pathway to Recruiting Success, is an entertaining book that provides you with tips and techniques to that will help both your hostess and you to reach your goals. How well you work with your hostess will directly determine how successful you are at making sales and recruiting people into the business. It’s vital that you do all you can to establish a win-win partnership with your hostess. You want to make her feel as if she attained her dreams also.

You’ll find useful resources and a great deal of information in this book. It will assist in creating parties that are fun, informative and (over) loaded with potential.  Simply follow what the book teaches and the techniques will work for you.

Partnering with Your Hostess: Pathway to Recruiting Success is of of those books that you’ll find yourself referring to over and over again. I encourage all direct sales managers to share the book, or at least the techniques that you learn from the book, with your downline. You can use it as a training tool.  Simply suggest to everyone on your team and all new recruits that they get the book to study before hosting their first party on their own. Use it for team meetings, covering one topic at a time. Watch your entire team’s success grow!

Being a direct sales representative is a great way to bring in extra money. If you want to be successful at it, as in any career, you need to understand exactly what you’re doing and you should know the best way to do it. If you host a lot of parties and they are a big part of your direct sales marketing plan, then this is the perfect book to add to your reference library.

Click here to purchase your copy of Partnering with Your Hostess: Pathway to Recruiting Success

Downlines are the business partners that you bring into your business. As you increase this number, you’ll increase your commission percentage. Most multi-level direct sales compensation plans have sales reps earning money on the products that they and their associates are selling to their respective customers.

So as you grow and build relationships with customers, they’ll become repeat customers. At any time, any of your customers may take an interest in beginning their own direct sales business. As a consultant and business owner, you would mentor and guide them through the process of getting started.

You’ll show them the ins and outs of the business, share your strategies for getting more sales and turning a profit. You’re happy to help – not because it’s part of what you do in a multi-level company, but because you believe in your products and you’re successful in direct sales.

As a joyful result, you’re building solid, long-term downlines. All of these new direct sales business owners will invite more business associates, partly with the strategies that you’ve given them and partly with a few of their own. They’ll also find success as they bring in and mentor others.

Every downline will move up your earning potential. That is one perk of doing good business. Each direct selling company’s requirements for moving up through the ranks are different. Some plans are based on the number of people that you invite to join your business, while others use the amount of total gross sales to move you up a level. Check your company literature and be sure you understand clearly how advancement is achieved in your direct sales business.

Another part of your earning potential in direct sales is getting people to purchase your products. It’s going to be a harder sell if you’re not completely committed to the products you’re selling. To move higher in commissions and sales while increasing your downlines, you must have a belief in your products and your company. But, you are not alone. For your downlines to remain solid, they must also have the same belief and commitment level that you do.

It’s not easy to move up in the direct sales business, but if you work on creating your downlines and help others create more downlines, you can do move up successfully in any company.

What is a downline?  We’ll explain that first.  When you begin your direct sales business, some compensation plans involve inviting other people on board as sales reps as well.  Your earning potential is related to the number of people you bring into the company.

It sounds a little like a pyramid scheme – direct sales businesses that are out to defraud their consultants – but that’s not what we’re talking about here.  With legitimate direct sales company, downlines are the representatives that you bring in, and the people that they invite, and so on and so forth.

Let’s talk about how to turn your downlines into increased earnings.  What is important to you in your direct sales business?  The difference between a great business leader and an average one is how they see their business customers.

To build your earnings and, more importantly, to help others realize their dream of being an entrepreneur, will determine the failure or success of your downlines.  Someone who is interested in only profiting will usually only be concerned about the number recruits, and not the individual relationships with those people.  A savvy rep can convince anyone to join a direct sales business, but you never know if they may get disillusioned and quit.

In order to build your downlines correctly, begin with caring about those you invite into your direct selling business, whether they’re a customer or potential business partner.  As the lowest level of the totem pole, you bring in others who you feel would benefit from being in direct sales.  As a mentor, you guide them through the getting started process.

Many people have remorse after they sign the contract. For whatever reason, they start regretting the decision to join.  As a leader, you’ll want to gently move them along until they build their confidence up and get on their feet. This is one part of your commitment and belief in the business.  Find out what made them get started in direct sales and build on that reason. Remind them of what they are working towards.

Once they’re ready, they’ll also begin to recruit business associates.  Focus on people who are the most serious about starting their own business.  Those are the people who will persist and stick with direct sales. They will make wonderful team members.  By building a strong team of reps, you and they will build upon your downlines and your bottom line.

Do you want more stable downlines?  Develop a real interest in your customers.  Growing successful relationships will grow a business quicker than preaching to the general public and just trying to sign people up.

If so, then there is a formula to follow and there are three qualities you’ll need to have. They are Leadership, Creativity, and Commitment.

Be A Leader

Direct sales, or network marketing as it is sometimes called, rewards its leaders generously. The leaders in the company are the ones who are willing to go the distance. They hold conference calls, use their homes to hold meetings, or climb the ladder to corporate trainer. A leader will help and train others how to be successful, no matter if they are crossline, downline, or in another opportunity).

Leaders will always be able to make a home in the direct sales industry, because every single CEO, and every top company earner, wants one great leader in their organization.

Creativity Pays Off

Network marketing rewards the creative leader handsomely. I remember when Dale Maloney (an MLM leader in this industry for 20+ years) scraped up a few bucks and purchased a mailing list, stamps, envelopes, and paper to send out sales letters. He wanted to recruit others into his business opportunity. I was in Dale’s second group of people to receive a letter. Up until that point, no one else thought to use direct mail to build a network marketing organization

I still remember the first national ads that ran in the USA Today and the first toll-free recorded information lines. There was also mailing audio tapes (even before Dead Doctors Don’t Lie), email marketing, and flash presentation lead capture websites. The creative people who first used these marketing breakthroughs in the direct sales industry made small fortunes.

The next cutting edge technique is just waiting to be brought out and into the market. History shows that if you’re inventive and unique, you will be greatly rewarded.

Commitment Is Rewarded

Network marketing always rewards commitment, and often times lavishly. If your plan is to give up after you hear a few no’s, or if you think you’ve done enough recruiting once you’ve got your first couple of people in (like most of the average people), then I advise you to quit now. Average people in this industry rarely make much money. In fact, many of them lose money. Why is this? One simple reason: they are not 100% committed to being a success. For whatever reason, they just aren’t willing to do whatever it takes. Being committed to doing whatever it takes is, without a doubt, essential to being successful in this industry.

No matter what anyone tries to tell you, there is no such thing as “Easy” or “Fast” money in the network marketing industry. I’m sure you’ve heard all thes… “No cold calling.” “No selling.” “Work a couple hours a week…” “Retire in two to three years…” Don’t you believe a word of it!

Lifetime residual income is not something that you can create in just a couple months time. It takes years to build a retirement income, even in the direct selling industry. It takes hard work, confident selling skills, persistence, and consistency. You need to be absolutely committed to these basic values to achieve great success.

So pick your favorite, or devour all three. The three qualities of leadership, creativity, and commitment are vital to your success, both in network marketing and in life.

Build It Big: 101 Insider Secrets from Top Direct Selling Experts

In Build It Big: 101 Insider Secrets from Top Direct Selling Experts it covers everything that’s usually missing in most direct selling company training. Subjects like:

• Financial and tax guidance
• Coaching and leadership skills development
• Business management and technology training
• Daily success practices and implementation

Build It Big uncovers the techniques and concepts in developing these skills that are the true central firm elements of growth and long-term sales stability. The disciplined approaches and real-life insights from some of the most successful and talented people in the direct selling industry will appeal to rookies and veterans alike, especially for people who are opting for direct selling as part-time work, extra income or the independence it offers.

Editor’s Note: I have both Build It Big and More Build It Big. These are meaty books. Some call Build It Big the inspirational bible of direct selling advice for newbies and veterans alike. I’m so sure you will enjoy and learn from them as much as I have that I wouldn’t be able to sleep at night if I didn’t tell you about them.

If you are in the direct sales or internet marketing business you may find that attraction marketing can work well for your business recruiting if you use attracting marketing properly. Attraction marketing opens up a new opportunity to helpe struggling direct sellers and network marketers realize that there is an easier way to attract prospects into their business.

If you have never heard of attraction marketing, it is nothing more than making yourself appear attractive to others. Attraction marketing has nothing to do with being beautiful, however a nice personal appearence always makes you seem more professional. It is your attitude towards others that attract them to you and makes you the type of person someone would want to do business with.

People do not like to be approached by a salesperson. So, in order to use the attraction marketing method, you need to think like a customer and not the sales guru you may be. When you begin to do this, possible recruits will be attracted to you, and contact you.

So how can direct sellers and network marketers use Attraction Marketing for recruiting?
The first step is to attraction marketing starts with identifying your target market. Do you want to attract direct selling gurus, stay at home moms, professional sales people or network marketers. Once you are able to identify your target market, it will be easier for you to use attraction marketing to build your team.

The second step is to figure out how you can offer value and solutions to prospects problems. Instead of marketing your opportunity, instead marketing information on you can help your target market achieve what they need.

Remember your goal is to position yourself as an expert by providing valuable information and being a solutions provider.

So, how do you keep your team motivated? Here are some tips for keeping your downline excited and motivated!

1. Use a newsletter to keep in touch with your team members. Each month send a newsletter with new product info, top sellers, or even your own personal success. This will keep your team members excited as they see other members of their team doing well and also remind your downline you are there for them.

2. Offer an incentive to the team member who has the highest sales for a month or to the team member who introduces the most people to the business. The incentive could be somthing very simple, yet it is used to give your team a goal to acheive to win. Some sponsors offer a gift certificate, next months new product, or even inexpensive items from your company.

You will find that many team members will work hard to reach the incentive.

3. Keep in contact with your downline! This is very important as a team leader and team builder. Your team needs to know you are available for help if they need it and also enjoy a call to congradulate them on their own personal success. This time will give you some one on one time with each team member to answer any questions they may have and also remind them of any incentive you may be offering.

Now , let’s discuss how to turn your downline into bigger profit for your business.  What are your priorities in your direct sales business?  The difference between a good business leader and a run-of-the-mill one is how you view their business clients.

To increase your profits and more importantly, help others to realize their dream of entrepreneurship, will determine the success or failure of your downlines.  Someone who is interested in the profit only will be concerned about the number of people they recruit and not the individual relationships with those people.  A savvy salesperson can convince anyone to join a direct sales business, but who’s to say that they won’t quit soon after?

Being a successful recruiter begins with caring about the people you bring into your direct selling business.  As the lowest level of the totem pole, you bring in others who you feel would benefit from direct selling.  As their “mentor or sponsor”, your job is to guide them through the process of getting started and help them build profitable businesses.

This also includes helping your new team members with their confidence level and helping them get on their feet.  Something made them want to get started in direct sales and as their sponsor your job is to help them as much as possible. As they begin to become successful, so do you!

When they are ready, they will recruit others.  Concentrate on people who have the best chance of being serious about starting their own business.  They will begin and stick with direct sales and make excellent team members.  A strong team will increase your downlines and your profit.

Want to get more concrete downlines?  Develop an interest in your clients.  Cultivating successful business relationships grow a business faster than preaching to the public and just signing people up.