Add Some TLC To Your Pamper Business

Everyone sometimes needs a little tender loving care – TLC.  You can make that happen for them with your pampering business.  Try not to skimp when it comes to attracting new customers.

What is pampering?  Well, direct sales businesses in the pampering realm provide products that help people de-stress and relax from work and life.  Products can be equipment including facial spa machines, paraffin wax, massagers, and tub Jacuzzis.

There are also clothes for pampering like terry cloth robes, massaging shoes, head wraps, gloves, and socks.  Then of course, the pampering products:  oils, creams, body scrubs, candles, and music.  There are a lot of products.

A direct sales business can either include all of the above or just focus on one area of pampering.  For you, it’s a finding a way to get people to believe they can’t live without your products. This means, you know what — you have to try them for yourself.  Unless you do this, your sales pitch is going to sound forced.

Everyone wants pampered but they don’t want to pay an arm and a leg for it. It’s good to know your clientele. If they’re not willing to pay $100 for a massager, you’ll either have to change your target audience or change the products you’re offering them.

The first and easiest step when you start any direct sales business is to host an open house. Open houses are a great way to introduce your business and your products at the same time.  Unless you bribe your family and friends into hosting a party for you, no one else is going to want to do it without at least knowing something about you.  That’s the main purpose of your open house.

Many open houses have food, a product table with catalogs or brochures, maybe samples of products, and you there to answer questions. These are just the basics. In the pampering business, you can do so much more. You could hire pampering professionals to demonstrate your products on guests for a small fee. For five dollars they’ll get a professional fifteen minute massage. Offer them a choice of two or three products for their massage.

The massage professional can share product information and let them know it’s for sale. Others can win a chance at a massage or facial when they sign up to be on your mailing list. If they buy products, that’s another chance. You can do this at hostess parties on a smaller scale.

You can give products away as door prizes, free gifts for booking a show or buying a certain dollar amount of product. One thing you never want to happen is to run out of “freebies” at a party. Always bring more than the number of guests to make sure there’s one for everyone in the event that they all buy something.

Pampering is about making people feel good. You can give your potential customers that extra special feel-good vibe by offering unique product demonstrations and added incentives for signing up and booking shows.

Photo by dan taylor