Use Products As Gifts To Give Away
Often times we must give to get. This also goes for business. If we give away some of our products as free gifts now we get to see larger sales later. It’s a trade off so we have to decide if it’s worth the money and effort.
It’s up to us to decide how much product we wish to keep in stock. Most direct sales businesses don’t require that you keep any inventory. Products can be shipped pretty quickly so, to the business, it’s usually not necessary. Keeping inventory can sometimes result in having too many products on hand or even getting stuck with products that don’t sell.
Promotional products are a great way to gain interest from people and who may buy from you. Buy a variety of products, perhaps something from each category of product that you sell. You can use these gifts at home parties as:
- Door prizes
- Hostess gifts
- Game prizes
- Booking gifts
- Incentives
None of the items need to be expensive but they should be something that a customer would like to have. Use more than one product at a time and create baskets. These can be given away as a bonus gift with a show booking or with at least a fifty dollar purchase.
When you give away promotional items, don’t forget to include your business card. An effective business will include several ways to get in touch with you: your telephone number, address, and website address. You want people to keep using your products and see you as a resource for getting them.
Free gifts are also one option for building your list of contacts. Have everyone at the open house or home party enter a drawing to win a product prize, like a raffle. They’ll enter their names and contact information (ideally name, address, phone and email at the very least) on a small slip of paper that clearly states that by entering the drawing, they’re giving you permission to add them to your mailing list for future notices and special discounts.
Building exposure is the whole point to giving away your products. Some more ideas for product giveaways are: charity auctions, school events, public events, online contests, and trade shows. For the small price of your products you’re getting your name and your business out there among people who may become customers at some point, which is exactly the strategy we’re going for.
Not all giveaways have to be only products that you are selling. Many businesses will use a similar item and pair them with products, if the products compliment each other. You can also personalize keychains, hats, visors, magnets, calendars, mugs, pencils, pens, and lanyards with your company name, website and contact number. Now every person who gets a free gift is promoting your business for you and there’s no need to even pay them.
Giving away your products is one of the best ways to market your business and products to a wider audience when direct selling. Always target your product choices closest to the type of customers you want to attract. Be sure to add other items that are useful and includes your contact information for a bit more free advertising.
Photo by sunshinecity
Related direct sales topics: