Treat Your Party Hostess Like A Queen
Hostesses can make or break a direct sales business so you’d better treat your hostesses well. Do you think your business can survive without them? Possibly? Do you really want to find out? I doubt it. Therefore it’s essential that your hostesses know just how much you truly appreciate them. It’s vital to your business to give them the best treatment ever. Make your hostess queen for a day.
Follow these tips and you’ll have people lining up to host parties for you.
- Perfect party treatment begins with a great attitude. This sounds simple enough; realize however your attitude is contagious. If you’re feeling less than genuinely thrilled about your business and products, your hostess will often pick up on it. This may leave her wondering why she’s throwing a party for you in the first place. Be sure your attitude is positive and professional at all times when around your hostess or potential hostesses. Remember to smile.
- Be gracious. A thank you note may not seem like much but it actually says a lot about you as a caring person. By sending a thank you note as soon as your hostesses agrees to host a party, you’re immediately letting her know how much you appreciate her and her efforts. This is also a great time to follow up with information and reminders that will help her throw a more profitable party. After all, your hostess wants to get something out of this too.
- Be organized and professional. Your hostess is counting on you to provide the necessary materials and information to throw a great party. This includes everything from hostess checklists and invitations to refreshments and back up supplies. You’ll want to have everything you need to help her throw the best party possible.
- Establish expectations. It’s helpful to establish expectations early on in the party planning. This means set your sales goals, attendee goals and so on, as well as create a process to attain those goals. Also let your hostess know what’s in it for her, i.e. great gifts, cash, and other incentives.
- Check in. Give here a call every couple of days to see how she’s doing and if there is anything you can do to help. Don’t get me wrong here, it’s important not to overwhelm her with phone calls and status checks. At the same time, you want to be available if she needs you.
- Offer to call her guests. If she’s willing to give you the names and numbers, do it for her. This is the single best opportunity to introduce yourself and also get attendees excited about the party.
- Arrive early. Not too early, but with enough time to help her set up the party. Be professional and gracious.
- During the party, make it a point to recognize the effort your hostess put in. Let the attendees know what she did and also what she earned by being a hostess. At this point take a few minutes to let others know how they too can be a hostess and earn great incentives.
- Before, during and after, keep your hostess in the loop about where she stands with her goals. Give her help and advice on how to attain her goals as well as motivation and encouragement to keep striving to reach them.
- Never assume a hostess is interested in doing what you do. Even if she does a great job, she may not be looking for a business opportunity, however always present the opportunity and information to her. Share her strengths with her and how they might fit within the direct sales industry. You never know how circumstances may change in the future.
- Last, but not least, don’t forget to send a sincere note of thanks. Party hostesses are the entire backbone of the direct sales industry. Without a gracious host to hold your party, you wouldn’t be nearly as profitable and it wouldn’t come close to being so much fun.
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