Marketing To Doll Up Your Cosmetics Business
What woman doesn’t want to look her best? Often times looking your best involves using makeup. With so many makeup lines out there, how will people know to use yours? Here is some great marketing advice to give your cosmetics business a quick makeover.
The very first way to give your business an advantage over other companies is to choose your makeup business carefully. There are several makeup lines out there and not all of them have the same brand name status. Teaming up with Mary Kay cosmetics or Avon cosmetics is different from joining a direct sales makeup seller that no one’s very familiar with. We choose our businesses for many different reasons, but this is one that you want to keep in mind.
Use your makeup and use your face as a walking advertisement. With makeup, one doesn’t know what it will actually look like until it’s on your face. Some colors show up lighter or brighter, depending on your personal skin tone.
A very important aspect of the makeup business is training in the art of using color. Your clients will come from all walks of life and certainly one color won’t do for all. Take advantage of those training classes. This adds another component to your product line that will boost your sales.
Now you can use your new found skills as a color consultant to offer free color consultations with every makeup purchase. So if you’re able to get clients to purchase products, ,do their consultation on the spot. Everyone knows what colors they think look great on them but not necessarily the colors that are right for them.
Create a file to record color and product profiles for each customer. This information will come in handy later on when you’re following up with them. Here are some possible incentives:
* Offer free products for referring new customers
* Send emails or mail notices when new products featuring their colors are coming out
* Give discounts for hosting a party
* Put together all occasion gift baskets for sale
Much of the time it’s difficult to get to everyone when you have a makeup party. You teach your attendees a lot about skin care and makeup in a short time. Sometimes they simply need more time with you. An easy way to remedy this is to involve the entire group. Have people pair up and make up each others’ faces using the makeup techniques that you demonstrate. This way, everyone gets to sample a taste of both being the demonstrator and the model. Some of your guest’s may like it enough to join as a direct seller with your company.
You can also show off your products in school recitals, community activities, church plays and private organizations. Volunteer to do the makeup for everyone in the production. This type of marketing strategy will drastically expand your client base. If your business is already doing pretty well and you want to branch out, this is a wonderful way to interest more people. Usually too, as a program sponsor, your business name appears in the program and on commemorative items and apparel.
So if you’ve been looking for ways to add some pizzazz to your cosmetics business, add one of the above tactics to your current strategies. You’re sure to create more beautiful faces with your makeup products.
Photo by Moonez
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