Market Your Scrapbooking Business Beautifully
Everyone wants to preserve memories. We’ll be looking back telling future generations all about our heyday. Scrapbooking allows you to preserve all of these moments in brilliant color and with incredible themes. When you run a scrapbooking business, you’re helping your customers bring those wonderful memorable moments to life and keep them alive for future generations to see.
To market a scrapbook business, there’s a number of things you can do. You could create scrapbooks for the customer using a variety of stencils and pages of adornments. Or maybe in your business you sell scrapbooking packages to people who want to learn more about or continue with the art of scrapbooking.
Most scrapbooking sales businesses are naturally geared to focus on the people who want to create their own scrapbooks. Whether they happen to be a beginner or an expert, they can purchase all of their supplies and materials from you. One benefit of owning a scrapbooking business is that your products are well-organized. When you walk into a retail store to shop for scrapbooking items, they’re hanging on numerous hooks in aisles, or stuffed in bins. People pick up what they think they need or want but usually don’t have a clue. You can help them make better buying decisions by giving them the basics and empowering them to know exactly which supplies they’d like to use.
There is a unique opportunity here to attract young and old who want to get into scrapbooking but maybe never knew how before. When you host a party or a show, be sure to allow yourself enough time to have a demonstration. Obviously, the best way to show your stuff is to use products from your own line for all demonstration needs.
At most shows, you’d decide on what type of demonstration to do. This is the time to try something new. Give your guests a choice of which techniques to demonstrate to make the demonstration interractive. Practice beforehand of course, but let the guests choose what they’d like to see from a list. You’ll have to have a variety of products readily available for the demo, but your starter kit will provide most things. If not, purchase a few supplies and consider it an investment on your part to build your business.
Another fun way to attract customers is to let attendees bring their own pictures and offer a chance to have their own scrapbook page made for them. An easy way to do this is to have a drawing. Each person signs in, writes their name and contact information on a piece of paper, and this also gives you permission to use their information for your contact list. If you choose their name, their pictures will be used in the demonstration and they get to keep the final project.
Some companies have set prices for their products and some don’t. They may have a range and in this way give sales consultants more control over the price. Either way, use the products to create gift packages and theme sets. Set the price of your package sets based on the basic price of each item included.
Another awesome marketing tool is special reports. These reports can vary from a short five pages to more advanced information at fifty pages. Use special reports on your website as free gifts with newsletter signup or purchases. When you host shows, you can put together shorter reports as little leaflets to give away. Topics can include:
- Introduction to scrapbooking
- Scrapbooking crafts for kids
- Scrapbooking tools
- Ideas for scrapbooking
- Scrapbooks as gifts
The list of ideas to write special reports about is endless. Always include a business card inside the report. After reading the information, they may want more products or will be enticed to make a first purchase.
Scrapbooking is a fun and relaxing hobby for many people. Add your personal approach to your scrapbooking direct sales business and bring some joy into your customer’s life.
Photo by karine*imagine
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