Market Your Jewelry Business With Bling
They say diamonds are a girl’s best friend, but I say so are emeralds, quartz, silver, and gold. What better place to provide the jewelry that women want than through your direct sales jewelry business. There are plenty of jewelry business niches out there for you to find one that works well for both you and your customers.
What is it about jewelry that we love so much? It makes us feel pretty. It can look classic and elegant or very trendy – funky or stylish. You can buy it to accessorize any and every outfit you have. Many women say that they feel naked without their earrings, necklace, or a few bangles on the wrist. Here is an opportunity to put your jewelry on their body.
Play To Your Strength
Many jewelry business owners are women, and as a woman, they know what other women are thinking and what they’re most likely to like. Of course, this is usually based on what they like, but you can still use that knowledge to develop a cool marketing strategy.
- Show catalogs at your workplace, at social gatherings, and everywhere you go. Let women know that you’re selling jewelry and invite them to give your product line a look. Hardly a woman can resist looking at jewelry.
- Host an open house. Women love any excuse to get together for fun, food, and shopping. Have all of your pieces out that were included as a part of the starter kit, along with any other jewelry you purchased.
- Instead of lying the jewelry on a table, try draping the pieces over clothing. For rings, use mannequin hands. This way, potential customers can see how the jewelry actually looks next to clothing. You can have family members or friends do a mock fashion show with some of the pieces. Allow them to move around the room showing the pieces as you talk about the jewelry they are wearing.
Volunteer Your Jewelry Services
Charity organizations are famous for holding fashion shows and recitals to raise money. Go ahead and volunteer to outfit the cast with jewelry from your product line for a small fee and a mention on the program. Once everyone sees the jewelry on the models, they’ll know that the dazzle and sparkle came from you. If they like the look and want to purchase some, they know how to reach you.
First Hand Experience
The absolute best way to advertise a product is to use it yourself. Wear your jewelry everywhere, everyday so that people can see it first hand on your body. When they ask about the pieces you’re wearing, tell them about your direct sales jewelry business. It’s perfectly acceptable and advised to go into detail about the qualities of the merchandise. After all, they asked about it. You can even bring out your catalog to show them more.
Friends and family members can also be a walking billboard for you in this manner. Do be sure to always give them aa business card or two so they can hand them out to their jewelry-loving friends..
Plan Holiday Events
There is nothing like a big get-together for the holidays. All it takes is a few finger foods, polite conversation, and your shiny jewelry. Keep the atmosphere relaxed with no pressure. Here’s a secret: no pressure selling often leads to more buying. Do have a short presentation where you talk about your jewelry for the holidays and the upcoming season. Offer to sign them up for hostess parties and products they might want to purchase as gifts. By being a hostess, they’ll generally save on purchases with hostess credits.
Every woman needs a little bling in her life and you’re here to give it to her! Getting women to buy jewelry from you will be a breeze when you try using the tips above.
Photo by sarawestermark
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