Get Better Acquainted With Your Candle Company
Candle lovers know there’s no better smell than that of a candle. Candles come in so many scents, it’s hard to choose one favorite. Before you start selling candles, you should know what it’s all about.
Candles are a good seller all year round. Special scents may be necessary for the holidays, but people enjoy them for all types of reasons including relaxation and setting a mood. All candles aren’t cheap. Research your potential customers to see if they’ll pay twenty to thirty dollars for a large, high quality candle.
Becoming familiar with your company’s products and procedures is part of getting to know your candle company. It’s surprising how many questions people can dream up about candles. Usually, your starter kit will have literature on the types of candles that you sell, ingredients and their properties. If you don’t find information, do some research online and learn it.
What questions might a customer ask?
A good place to find this answer is at the support area on your company website. There will be a frequently asked questions (FAQ) section and this will aid you in answering most questions your customer may have. Of course, every single question may not be there, but the most popular ones will be.
Candles are nice to look at but a little more difficult to talk about. You should know the different categories of candle and what they are made of. Some varieties are smokeless candles, pillars, votive candles, triple wick candles, rounds, soy, and others. Each candle has traits of it’s own and certain ways to care for them. These are things you’ll explain at shows during your demonstration.
Candles Can Malfunction
Here are a few things that can happen:
- Wicks are cut too short
- Crack during shipment
- Dislike the scent – maybe it’s doesn’t smell as great as you thought it would
If something like this happens, your customer will want satisfaction and they’ll come looking to you for the answers.
Even though you’re a direct sales rep for the candle company, you still have an obligation to your customers. No one will purchase from you if they don’t think that you value their patronage. One way to make them believe is by giving them the best customer service that you can.
Check Your Company Guidelines
They will plainly spell out what qualifies as a condition for a customer refund. If something does happen that, for one reason or another, doesn’t qualify for a refund from the company, as a business owner, you can issue a refund. This means you pay the company out of your own pocket, but also that you’ll have a loyal customer who will more than likely buy from you again. It’s actually a pretty small price to pay for to keep a customer.
With the information you’ve recieved from your candle company, answer your customers’ questions as best you can. If you don’t know or are unsure of an answer, tell your customers, but also tell them that you’ll do whatever you need to get them the answer they’re seeking.
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